Finding Your Why – Discovering Purpose

At INICIO! One of the most powerful drivers of success and fulfillment is knowing your "why." Led by life coach Demi Pasquale, our "Finding Your Why?" coaching is designed to help you uncover your deeper purpose and align your actions with it—whether in your personal life, career, or both. Demi will guide you on a journey of self-discovery to unlock the motivations behind your goals, enabling you to live with clarity, passion, and intention.

What Does It Mean to Find You Why?

Your "why" is your purpose—the reason behind what you do and the driving force that keeps you moving forward, even in the face of challenges. It gets you out of bed in the morning and fuels your passion in everything you do. When you find your why, you gain:


  • Clarity about your values and what truly matters to you
  • Motivation to pursue your goals with energy and focus
  • Direction in both your personal and professional life
  • Resilience to overcome obstacles by staying connected to your purpose

What Does It Mean to Find You Why?

Your "why" is your purpose—the reason behind what you do and the driving force that keeps you moving forward, even in the face of challenges. It gets you out of bed in the morning and fuels your passion in everything you do. When you find your why, you gain:


  • Clarity about your values and what truly matters to you
  • Motivation to pursue your goals with energy and focus
  • Direction in both your personal and professional life
  • Resilience to overcome obstacles by staying connected to your purpose

This same survey found that many Americans who went to school for a specific major do not utilize that major at work. 21% use all of their education, 53% use half or less of their education, and 15% use none of their education in their current job